As the director of online sales for the builder CC Homes, Lorraine Sanchez encourages prospective buyers to go see the company’s houses in Ave Maria, a town in southwest Florida. Since last year, she has had a new marketing tool: Ave Maria is “certified” as a blue zone, a place […]
Seeps
John Matheson, a home inspector in Alameda, Calif., kept busy during the pandemic when the housing market was red hot. But as interest rates started to rise about halfway through 2022, he noticed that his workload began to drop. Last year, the number of jobs plummeted. “My business is about […]
