RICHLAND TWP., Pa. – A new Quakertown area business is bringing design expertise, product selection and virtual reality technology to kitchen, bathroom and closet design with project management and expert installation.
The Designery, an immersive, full-service kitchen, bath and closet design center featuring high-quality cabinets, countertops and flooring, will host a grand opening celebration noon to 3 p.m. Thursday, Dec. 7, at 280 N. West End Blvd., Suite B, in Richland Township, according to a news release.
The business will operate near American Heritage Credit Union and Christmas City Studio, just outside Quakertown.
The Designery Quakertown owner Rebecca Merola and store manager Ted Fisher have already been introducing their new Designery location at local home shows, including the Bucks & Montgomery County Fall Home Show and the Lehigh Valley Fall Home Show.
Thursday’s grand opening festivities kick off with a ribbon cutting by the Upper Bucks Chamber of Commerce.
The event also will feature Caricatures by Courtney sketchings, refreshments by Nourish and raffle prizes such as a Designery swag bag, family of four pack to the Philadelphia Zoo LumiNature and $1,000 off your dream kitchen. The Designery also will present some of its designs on an Oculus setup.
The husband-and-wife team of Fisher and Merola say their Designery location offers personalized design guidance and installation services for remodeling, renovation or new construction.
“We both have enjoyed watching HGTV and taking on small projects in our own home and in our rental property, so when we heard about The Designery, it checked all our boxes of interest,” Merola said.
“The more we researched, the more we discovered there were unmet needs in this area. We hope to take away the stress of finding your own contractor and managing your installation while providing an exceptional finished product.”
Merola built her career with an electronics design and manufacturing company, holding various roles in management, sales and operations during her 15-year tenure with the company.
After a successful career, she and Fisher, a former math teacher and stay-at-home dad, decided it was time to become their own bosses.
The couple met while attending Lehigh University. They have been married since 2007 and have two sons, Oliver and Benjamin.
“We want to build something that is ours and something that our children can benefit from,” Merola said. “We want them to learn about running a business with the potential of taking over this company someday.”
Fisher said the area, located between the metropolitan areas of Allentown and Philadelphia and New York City, has a lot of homes that were built more than 20 years ago.
Families are looking to refresh and update their kitchens and bathrooms, he said.
“Sometimes you buy a house and don’t understand why the previous owners built something a certain way,” Fisher said. “We want to help those people renovate their homes so that it better suits their needs or to help them update older designs.”
The in-house design expertise and extensive selection of products, including more than 100 cabinet styles, provide advantages to both homeowners and contractors. The Designery’s showroom is the ideal setting for personal design consultation, material and finish selection, and a virtual reality design view.
“We want to be a stable influence in the community,” Merola said. “It’s our goal to provide good jobs and build on the positive image of the area.”
The Designery was founded in 2007 as A1 Kitchen and Bath, a product wholesale outlet serving the Chattanooga, Tennessee market.
In 2019, it rebranded as The Designery and established a franchise model to expand its unique concept: “to simplify the kitchen, bath and closet design process by offering premium products, design expertise, project management and trusted professional installation,” according to a company description.
“Its selection of high-quality cabinets, flooring, countertops and accessories makes it a destination for any remodeling, renovation or new construction project,” the description continues. “It is a one-stop shop for homeowners and a trusted partner for contractors, with knowledgeable staff to walk clients through every step, from design to project management and installation.”
For more information about The Designery Quakertown, visit thedesignery.com/locations/quakertown.